Template · Finance
Pricing and gross margin calculator
Set a selling price from unit cost and target gross margin, then compare markup with margin.
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XLSXCSVODSXMLNumbers| Pricing and gross margin calculator | |||||
| Example data — replace the blue input cells with your own. | |||||
| Set a selling price from unit cost and target gross margin, then compare markup with margin. | |||||
| Populated records | 3 | ||||
| First record: Markup | 66.7% | ||||
| 60 record rows. Blue cells are inputs; dark cells calculate. | |||||
| Product | Unit cost (USD) | Target margin | Suggested price (USD) | Unit profit (USD) | Markup |
| Standard kit | $60.00 | 40.0% | $100.00 | $40.00 | 66.7% |
| Service hour | $45.00 | 25.0% | $60.00 | $15.00 | 33.3% |
| Accessory | $12.00 | 50.0% | $24.00 | $12.00 | 100.0% |
Showing the first 16 of 72 rows and 6 of 6 columns. Cells with formulas show the formula on hover.
| Pricing and gross margin calculator | |||
| Method, inputs, and limits for this workbook. | |||
| What it does | |||
| Set a selling price from unit cost and target gross margin, then compare markup with margin. | |||
| How to use it | |||
| Replace the fictional records in blue cells with your own data. Keep the dark formula cells. Use the units stated in the column headers and keep each record on one row. Read the calculated columns and inspect the results before using them.… | |||
| Formulas and method | |||
| Price equals cost divided by one minus target margin. Gross profit is price less cost; markup divides that profit by positive cost. | |||
| Assumptions and limits | |||
| Target margin must be below 100 percent. The model excludes tax, shipping, discounts, and returns unless included in unit cost. | |||
| Missing numeric inputs |
Showing the first 16 of 72 rows and 4 of 4 columns. Cells with formulas show the formula on hover.
What does this template do?
Set a selling price from unit cost and target gross margin, then compare markup with margin.
Price equals cost divided by one minus target margin. Gross profit is price less cost; markup divides that profit by positive cost.
Target margin must be below 100 percent. The model excludes tax, shipping, discounts, and returns unless included in unit cost.
The working tab keeps editable inputs separate from formulas, with room for 60 records. The Notes tab explains the method and how to extend the range. All example records are fictional and can be replaced. Download a workbook format to retain formulas, or CSV when you need calculated values only.
What’s inside
- Price equals cost divided by one minus target margin. Gross profit is price less cost; markup divides that profit by positive cost.
- 60 prepared record rows with blank-row guards
- Blue input cells, typed dates and numbers, and frozen column headers
- Notes with the method, assumptions, and range-extension instructions
Which tabs does the workbook have?
| Tab | What it holds |
|---|---|
| Worksheet | Set a selling price from unit cost and target gross margin, then compare markup with margin. |
| Notes | How to use the workbook, formula method, assumptions, and file format limits. |
What formulas does this template use?
This template holds 182 formulas in 221 cells across 2 tabs, so 82% of its cells calculate. They use 5 distinct functions; the longest formula is 97 characters.
| Function | Uses | What it does |
|---|---|---|
IF | 541 | one result when a test is true, another when false |
COUNT | 180 | counts numeric cells |
OR | 120 | true when any test is true |
COUNTIF | 2 | counts cells meeting one condition |
COUNTA | 1 | counts non-empty cells |
Counted from the workbook itself. Only functions that Excel, LibreOffice Calc, Google Sheets and Apple Numbers evaluate the same way are used, so the formulas survive every download format.
How do you use it?
- Replace the fictional records in blue cells with your own data. Keep the dark formula cells.
- Use the units stated in the column headers and keep each record on one row.
- Read the calculated columns and inspect the results before using them. Clear unused input rows; keep their formulas.
- The prepared range holds 60 records in rows 11–70. Extend formulas and summary ranges together if you add more rows.
What is it good for?
- Set a selling price from unit cost and target gross margin, then compare markup with margin
- Replacing the labeled fictional records with your own figures
- Checking a calculation before adapting it to a larger workbook
Questions about this sheet
How is the result calculated?
Price equals cost divided by one minus target margin. Gross profit is price less cost; markup divides that profit by positive cost.
What assumptions should I check?
Target margin must be below 100 percent. The model excludes tax, shipping, discounts, and returns unless included in unit cost.
Can I add more than 60 records?
Yes. Copy the formula columns into new rows and extend every summary range to include them. Keep inputs and formulas in their original columns.
Are the example records real?
No. All example data is fictional and intended to demonstrate the formulas. Replace it before using the workbook for your own work.